This “shotgun approach” is what most people do in their business. They try to get literally anyone to join them, by firing bullets in any direction hoping someone will eventually join them.

Is this you?

It will work to an extent, but long term it will actually hurt your business. Read this entire post to find out why.

But first, let me ask you something.

Who would be the best person you could possibly market your business to?

Now hold that thought just for a second, and think about this…

Are most of your friends a similar age to you, have similar interests, and hang out in similar social circles?

I bet the answer to that is yes…right?

Then I’m probably pretty safe to say that “generally speaking” you don’t go looking for friends who are from a different generation and have no similar interests to you either…am I correct?

Of course, that’s just the way life generally goes right?

So why is it that when it comes to business, MOST people are still taking the shotgun approach?

Don’t you think it would be easier to work with people who are just like YOU?

Wouldn’t your ideal customer be just like YOU?

Someone a similar age, with similar interests and beliefs?


But most people go out looking for literally ANYONE that is willing to join them?

Are you doing this in your business?

So what should you do?

Who Is Your Avatar?

Firstly, you need to create an ideal avatar for your business, and market specifically to them (or attract them through your marketing)

Think about what sort of people would be your ideal customer to work with, their age, interests and values.

Sit down and write a paragraph about your ideal customer.

How old are they?

Are they married? Do they have children?

What would their average day look like?

What time do they get up?

What does their day consist of?

What are their frustrations?

Really drill down and write down as much information as you can about them.

THIS is who you are marketing to.

Don’t try and market to everyone. The more specific you can be about who you are marketing to, the better results you will get.

If you are marketing everyone, it will work to an extent, but your results will be scattered and less effective than marketing to a specific person.

Long term this will actually hurt your results, and depending on your business, you will end up working with people that you have absolutely nothing in common with. You won’t be able to build deep relationships with them, and eventually your business will suffer because of it.

Get this right, target your avatar, and you will have all the leads you ever need!

To your success…

Paul Wilson

Let me know what you think of this post below!

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