If you’re struggling to create lead magnets in your business that actually convert into leads and sales, then you’re probably creating the wrong type of lead magnet.

In the IM world, you need to create lead magnets that directly lead to results for the consumer. Anything else is just a waste of your time.

For example…

How to make your video look pretty or format a blog post are all nice to do things, but will NOT produce results for your consumer so avoid them like the plague!

I put this video together which explains what you should create to get the best conversions of traffic to leads, and leads to sales.

As always if you got value from this post, be sure to leave me a comment below.

Paul Wilson

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